How Curated turned GIS specialist workflows into a self-serve AI workspace any business team can run
Minutes
Time to a defensible site analysis, self-serve in natural language
15
Expert playbooks built into the product, methodology in the platform not rebuilt per engagement
6+ sources
Authoritative data unified in one retrieval layer: ArcGIS, Census, Dwellsy IQ, Hubexo, Zoneomics, FEMA
Hard 20%
Where GIS specialists now focus, business teams self-serve the rest
Industry
Location Intelligence / GIS / Commercial Real Estate, Multi-Location Retail, Senior Housing, Energy & Infrastructure
Organization
Location Matters, an Esri Gold Partner and location-intelligence firm serving commercial real estate, multi-location retail, senior housing, energy, government, and nonprofit clients
Challenge
GIS-grade analysis was trapped behind a specialist queue: every request took days to weeks, methodology was rebuilt per engagement, and static PDF reports could not be tuned without sending work back to the analyst.
Solution
Curated, a multi-agent location-intelligence workspace with 15 expert playbooks, deep ArcGIS integration, a unified data retrieval layer, and PlaceStory interactive narrative reports.
The Challenge
Location Matters' GIS specialists were the bottleneck on every analysis: site selection, market entry, competitive scans, expansion plans. Every request went into a queue. Every analysis re-derived the same methodology by hand, starting from scratch for each client. Authoritative data lived in separate silos with no unified retrieval layer. Reports came out as static PDFs: when a client asked to tighten the radius or show only 2BR comps, the analyst had to redo the work. And enterprise clients were asking for SOC2/HIPAA compliance and per-tenant ArcGIS credentials that generic GIS tools could not deliver.
Every analysis routed through a small GIS specialist team
Site-selection, market analysis, competitive scans, and expansion plans all joined the same queue. Even routine requests took days to weeks, demand had outpaced what a specialist team could deliver.
Methodology rebuilt from scratch per engagement, per client
The same playbook (demographics, competitors, trade area, recommendation) was re-derived manually every time. No shared methodology layer. No accumulated institutional knowledge in the product.
Authoritative data siloed across six plus separate sources
Esri/ArcGIS, Census, Tapestry, Dwellsy IQ rental comps, Hubexo construction pipeline, Zoneomics zoning, FEMA, all manually stitched per analysis with no unified retrieval layer across them.
Reports were static PDFs that could not be tuned
When a client asked to tighten the trade area or show only 2BR comps, the analyst had to redo the work. There was no way for a business user to tune inputs and re-run without going back to the queue.
Enterprise requirements generic GIS tools could not meet
Enterprise deals demanded SOC2 / HIPAA-grade compliance, multi-tenant data isolation, and bring-your-own-key (BYOK) ArcGIS credentials, none of which off-the-shelf GIS platforms provided.
The Solution
Attri designed and built Curated, a multi-agent location-intelligence workspace powered by five specialized AI agents, a methodology layer of 15 expert playbooks, and a unified connector framework spanning every major location data source. Business teams ask questions in natural language. The platform runs the analysis. Specialists focus on the hard 20%.
GIS Coordinator Agent
The natural-language entry point. Routes queries across specialist sub-agents, geocodes addresses, manages map and conversation state, and orchestrates multi-step location analyses end to end, no GIS expertise required from the user.
Spatial Analysis Agent
Cross-layer geometry reasoning over the user's ArcGIS layers. Counts, filters, and summarises features by point-in-polygon, line-in-polygon, and polygon-overlap operations against any boundary: trade rings, drive-time isochrones, warning zones, custom polygons.
Playbook Agent, 15 Expert Methodologies
Runs 15 expert playbooks across retail (QSR, grocery, pharmacy, convenience, car wash), residential (active adult 55+, childcare), wellness, weather emergency impact, and general site / market / competition / expansion analysis. Each playbook is a checkpoint-gated workflow with industry-specific scoring, thresholds, and data sources built in.
PlaceStory Agent
Generates interactive, map-centric narrative reports as a first-class artifact, not a static PDF. Stakeholders can click through, re-frame trade areas, tune filters, and share the living report without going back to the analyst.
Connector Framework
Pluggable integrations to Dwellsy IQ (live rental comps), Hubexo (construction pipeline), Zoneomics (zoning), and Esri Demographics / Tapestry / Living Atlas, all normalised through one unified retrieval layer.
Multi-Tenant Enterprise Platform
Django-based tenant isolation with per-tenant ArcGIS credentials (BYOK), feature flags, usage metering, and audit logging. SOC2-aligned and HIPAA-ready, purpose-built for enterprise deployment from day one.
Additional Features
Multi-Format Retail playbooks
QSR, grocery, pharmacy, convenience, and car wash site selection.
Residential & Housing playbooks
Active adult 55+ and childcare & early education analysis.
Health & Wellness playbook
Site scoring, demographic match, and competition mapping.
Weather Emergency Impact playbook
Risk overlay, FEMA layer integration, and exposure scoring.
Site, Market & Expansion playbooks
Site analysis, market entry, competitive scan, and expansion plan.
Unified Data Retrieval Layer
Esri ArcGIS + Tapestry + Living Atlas
Spatial layers, demographics, lifestyle segmentation
U.S. Census
Population, household, income, and migration data
Dwellsy IQ
Live rental comps and multifamily market data
Hubexo
Construction pipeline and permit intelligence
Zoneomics
Zoning codes, permitted uses, and entitlement data
FEMA
Flood zones, hazard maps, and emergency risk overlays
Works with your existing tools
The Results
| Metric | Before | Now |
|---|---|---|
| Time to a defensible site analysis | Days to weeks via specialist queue | Minutes, self-serve in natural language |
| Methodology coverage | Rebuilt per engagement, no shared layer | 15 expert playbooks built into the product |
| Data sources | Manually stitched per analysis across six plus silos | Single retrieval layer: ArcGIS, Census, Dwellsy IQ, Hubexo, Zoneomics, FEMA |
| Output format | Static PDF reports | Interactive PlaceStory artifacts plus PDF export and slide-ready visuals |
| Re-running with tuned inputs | Analyst redoes the work from scratch | User tunes filters at runtime, agent re-renders in place |
| Enterprise readiness | Generic tools, no tenant isolation | Multi-tenant, BYOK ArcGIS, SOC2-aligned, HIPAA-ready |
| Specialist dependency | Every request routed through GIS team | Business teams self-serve; specialists focus on the hard 20% |
The 15 playbooks encode decades of specialist GIS knowledge as durable product logic, not documents or tribal knowledge that leaves with the analyst. Every new user inherits it on day one.
Leasing directors, operators, and marketing leads can now run their own site analyses in natural language, freeing GIS specialists to focus on the complex, high-judgement work only they can do.
Interactive, map-centric PlaceStory reports mean clients can tune trade areas, adjust filters, and re-run analyses in place, without sending work back to the queue. Reports become conversations, not deliverables.
Curated connects natively to the user's ArcGIS environment: their layers, their credentials, their geometry. Spatial reasoning happens against their actual data, not a generic platform layer.
Multi-tenant isolation, BYOK ArcGIS credentials, usage metering, and audit logging were architecture decisions, not features added after the fact. The platform was enterprise-ready before the first client went live.
Why It Worked
Methodology is in the product, not per-engagement
The 15 playbooks encode decades of specialist GIS knowledge as durable product logic, not documents or tribal knowledge that leaves with the analyst. Every new user inherits it on day one.
Business teams self-serve the routine 80%
Leasing directors, operators, and marketing leads can now run their own site analyses in natural language, freeing GIS specialists to focus on the complex, high-judgement work only they can do.
PlaceStory replaces static reports with living artifacts
Interactive, map-centric reports mean clients can tune trade areas, adjust filters, and re-run analyses in place, without sending work back to the queue. Reports become conversations, not deliverables.
Deep ArcGIS integration, not a bolt-on chat box
Curated connects natively to the user's ArcGIS environment: their layers, their credentials, their geometry. Spatial reasoning happens against their actual data, not a generic platform layer.
Enterprise security built in from the start
Multi-tenant isolation, BYOK ArcGIS credentials, usage metering, and audit logging were architecture decisions, not features added after the fact. The platform was enterprise-ready before the first client went live.
Six authoritative data sources, one retrieval layer
ArcGIS, Census, Dwellsy IQ, Hubexo, Zoneomics, and FEMA are all normalised through a single connector framework, no manual stitching, no per-analysis data assembly, no missing sources.
Security & Compliance
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